Crombo and Loni’s Journey Continues
From stories and podcasts to children’s books and reflective narratives, the world of Cromboloni continues to evolve alongside Dr. Rio Christiawan’s creative journey. What began as an idea that has long lived in his mind and heart is now entering a new chapter with the upcoming release of Crombo and Loni: Friends from the Forest, which has officially entered the printing stage and is scheduled to launch in July 2026. Dr. Rio is also preparing another publication rooted in the Cromboloni universe—this time with elements of light philosophy and self-reflection. Set to be released under Gramedia, the upcoming title explores a more contemplative side of storytelling while preserving the imaginative spirit that defines the Cromboloni narrative. Following the introduction of Crombo and Loni at the National Festival Rimba Kata, the journey will continue at the Ubud Writers & Readers Festival (UWRF) 2026. At SWN PR & Advisory, we are proud to support meaningful creative journeys and the narratives behind our clients—stories that continue to grow, connect with audiences across generations, and create space for imagination, reflection, and dialogue.
Dr. Rio Christiawan, S.H., M.Hum., M.Kn. has officially been appointed by the Minister of Environment of the Republic of Indonesia as a Member of the Task Force for the Development of the Implementation Framework for Biodiversity Credit in Indonesia.
A significant step forward for biodiversity governance in Indonesia as Dr. Rio Christiawan, S.H., M.Hum., M.Kn. has officially been appointed by the Minister of Environment of the Republic of Indonesia as a Member of the Task Force for the Development of the Implementation Framework for Biodiversity Credit in Indonesia. The appointment reflects the growing importance of cross-sector collaboration in shaping sustainable policies and strengthening environmental accountability, particularly in advancing the future of biodiversity financing and conservation initiatives in Indonesia. As conversations around sustainability, climate responsibility, and nature-based solutions continue to evolve globally, the development of a biodiversity credit framework marks an important milestone in supporting long-term environmental and economic resilience. At SWN PR & Advisory, we are proud to support leaders and changemakers who contribute meaningful perspectives and initiatives toward impactful progress. We look forward to seeing how this collaborative effort will help shape a more sustainable future for Indonesia and beyond.
Plum Project received recognition in the Sustainable Economic Development Category for Pagatan Usaha Makmur (PUM) Reforestation Initiatives.
A meaningful moment for Dr. Rio Christiawan at the Nusantara Sustainability Trend Forum (NATURE) 2026, broadcast live on Nusantara TV, where leaders across sectors gathered to discuss this year’s theme: “Protecting Nature, Driving the Economy.” The forum opened with welcoming remarks by Dr. Ir. Nurdin Tampubolon, M.M. (Founder & President Commissioner of NT Corp), followed by a keynote speech from Hashim S. Djojohadikusumo (Special Presidential Envoy for Climate and Energy), who shared strategic insights on Indonesia’s climate and energy priorities. As CEO of Plum Project, Dr. Rio Christiawan joined the panel discussion “Transforming Nature into Sustainable Economic Value,” alongside distinguished speakers including Prof. Dr. Arif Satria, S.P., M.Si. (Head of the National Research and Innovation Agency/BRIN) and Boby Wahyu Hernawan (Director of Multilateral Cooperation and Sustainable Finance, Ministry of Finance of the Republic of Indonesia). The discussion highlighted the importance of turning sustainability into measurable economic impact—where reforestation initiatives can contribute not only to environmental restoration, but also to community empowerment and the acceleration of renewable energy transition in line with the Sustainable Development Goals (SDGs). The event was also attended by national leaders and policymakers committed to Indonesia’s sustainable future, including Vice Minister of Forestry, Environment, and Finance, Rohmat Marzuki, S.Hut. Adding to the momentum, Plum Project received recognition in the Sustainable Economic Development category for its reforestation initiatives—reflecting a continued commitment to creating long-term environmental and social impact through sustainable innovation. At SWN PR & Advisory, we are proud to support leaders and initiatives that continue to drive meaningful conversations and collaborative action toward a more sustainable future.
Pagatan Usaha Makmur (PUM) Advances National Decarbonization Through Global-Scale Reforestation and High-Integrity Carbon Credits via the PLUM Project
Jakarta, 16 July 2025 – Amid the growing urgency of the climate crisis and increasing pressure on Indonesia’s natural resources, Pagatan Usaha Makmur (PUM) is taking a strategic role in accelerating the national decarbonization agenda. Through the PLUM Project in Central Kalimantan, PUM offers a large-scale nature-based solution that integrates the reforestation of degraded lands, community empowerment, and the issuance of internationally certified carbon credits—serving as a concrete contribution toward Indonesia’s Net Zero Emissions 2060 target. PUM has developed a nature-based approach that not only significantly reduces carbon emissions, but also restores biodiversity, increases ecosystem resilience, and opens new economic pathways for forest-adjacent communities. By applying the Climate, Community, and Biodiversity (CCB) standard, the 23,665-hectare peatland and mangrove area under management has remained free of forest fires since 2021, contributing to both emission reduction targets and ecosystem restoration. Dr. Rio Christiawan, Co-Founder & CEO of PUM, emphasized, “Decarbonization cannot remain a discourse—it must become part of the business model. We believe forests are strategic instruments for creating carbon-based economic value while ensuring ecological and social justice.” PUM’s commitment to Environmental, Social, and Governance (ESG) principles is reflected in every stage of its project development—from sustainable environmental management and meaningful community engagement to transparent and accountable corporate governance. By implementing technology-based monitoring and independent reporting mechanisms, PUM ensures that the environmental and social impacts of each intervention are measured objectively, reinforcing project integrity and long-term investor confidence. Aligned with the energy transition and low-carbon economy agenda, PUM ensures that its decarbonization process is not exclusive, but inclusive. Over 2,200 residents across seven villages have benefited directly through training in regenerative agriculture, biochar development, circular MSMEs such as coffee and local snacks, and improved access to clean water, healthcare, and education. “PUM also collaborates with local universities to enhance business literacy and product certification, such as halal and home industry standards. Our principle is clear: communities are not passive recipients—they are the main actors in nature-based economic development,” said Dr. Rio Christiawan, Co-Founder & CEO of PUM. PUM has also trained over 800 farmers, including women’s groups, to adopt regenerative land management practices. This aligns with the global decarbonization strategy that prioritizes community-based carbon resilience. “We believe local communities are not objects, but key agents of decarbonization. Restoration will not succeed without restoring trust and economic dignity. Our broader vision is to create a carbon ecosystem that is credible, inclusive, and results-driven—where carbon is not only reduced but governed, utilized, and distributed equitably,” Rio added. While carbon sales have yet to fully commence due to pending government regulation, PUM has completed key foundational steps such as FPIC (Free, Prior, and Informed Consent) and social impact assessments, and has begun exploring carbon trading via both B2B transactions and carbon exchanges. The development of biochar from rice husks, processed through pyrolysis into natural fertilizer, has emerged as a strategic extension of the reforestation project—reducing open burning while advancing an inclusive circular economy through community co-operatives. This project reflects a spirit of independence and grassroots idealism in advancing sustainable development. As a long-term initiative designed to run through 2060—in line with the Paris Agreement and Indonesia’s Net Zero targets—PUM underscores the need for cross-sector collaboration and forward-looking policies to ensure Indonesia’s carbon potential is monetized fairly and optimally. Indonesia holds over 12 million hectares of degraded land and a potential US$100 billion carbon credit market over the next two decades (KLHK). Yet the sector’s contribution to Indonesia’s Nationally Determined Contributions (NDC) and the global carbon market remains limited, hindered by overlapping regulations, low carbon literacy, and limited green investment. Through a science-driven approach and multi-stakeholder partnerships, PUM rises to meet this challenge—positioning itself as a provider of premium carbon credits that bolster Indonesia’s global standing in the climate economy. As part of the Hutan Kencana Group, PUM is committed to becoming one of Southeast Asia’s leading ecosystem restoration developers, supporting regional decarbonization goals.