Sinar Mas Land, through Digital Hub in collaboration with the British Council, Welcomes Delegations from More Than 25 UK Universities, Strengthening BSD City’s Position as a World-Class Education Township
BSD City, 11 February 2026 – Sinar Mas Land, through Digital Hub, welcomed a high-level delegation from the British Council together with representatives from more than 25 leading UK universities to the Banten Special Economic Zone for Education, Technology, and International Healthcare (KEK ETKI Banten), also known as the D-HUB Special Economic Zone (SEZ) in BSD City. The visit, which formed part of the British Council East Asia Education Week 2026, marked a strategic step in strengthening higher education cooperation between Indonesia and the United Kingdom, while reinforcing BSD City’s position as a World-Class Education Township developed by Sinar Mas Land. This visit forms part of efforts to strengthen bilateral relations between Indonesia and the United Kingdom, in line with the outcomes of President of the Republic of Indonesia Prabowo Subianto’s working visit to the UK on January 20, 2026, which underscored higher education as a key pillar in the development of human capital. According to data from Statistics Indonesia (BPS), the country currently has a population of approximately 287 million, with around 70 percent comprising Generation Z and Millennials. With Indonesia’s higher education participation rate approaching 50 percent, international collaboration has become crucial in responding to the growing demand for high-quality tertiary education in the country. During the visit, Sinar Mas Land, through Digital Hub, introduced UK university leaders to its vision of transforming BSD City into an integrated innovation ecosystem, supported by world-class infrastructure, regulatory certainty, and investment schemes tailored for international institutions to meet the growing demand for high-quality higher education. Through direct dialogue with the Ministry of Higher Education, Science, and Technology and the National Council for Special Economic Zones (KEK), the delegates explored opportunities for the development of international campuses, Transnational Education (TNE) programs, and long-term research collaboration. The participation of leading universities including King’s College London, Durham University, the University of Edinburgh, the University of Bristol, the University of Glasgow, the University of Leeds, the University of St Andrews, Newcastle University, the University of Liverpool, and the University of Exeter—signals significant potential for increasingly concrete collaborative partnerships. Dr. Beny Bandanadjaja, S.T., M.T, Director of Learning and Student Affairs, Directorate General of Higher Education, Ministry of Higher Education, Science and Technology stated, “We recognise that Indonesia needs partners from other countries. The United Kingdom, for instance, has a long-standing history of developing high-quality higher education. Therefore, we hope that this cooperation—including the establishment of foreign university branch campuses in Indonesia—will contribute to enhancing and strengthening the quality, relevance, and impact of higher education in Indonesia. The establishment of Special Economic Zones (SEZs) in Indonesia also facilitates foreign universities seeking to establish campuses in the country, as these zones offer special regulatory incentives provided by the Indonesian government to support campus development. Beyond that, we expect foreign universities not only to establish their own institutions, but also to collaborate with Indonesian higher education institutions. Through such collaboration, we hope Indonesian universities will be encouraged in progressing towards international standards. Summer Xia, Country Director Indonesia and Director for South East Asia at the British Council, said “At the British Council, we believe that international education partnerships are most effective when they are firmly rooted in local contexts and aligned with national priorities. Today’s visit offers a tangible opportunity for UK university leaders to see first-hand how Indonesia integrates higher education, innovation, and economic development through the Special Economic Zone (KEK) policy in BSD City. This is precisely why we chose BSD City as the venue for this year’s British Council East Asia Education Week. This integrated township reflects Indonesia’s vision of linking higher education with industry and innovation ecosystems. For international partners, this opens up opportunities to move beyond traditional models of collaboration towards more integrated, impact-oriented, and long-term sustainable partnerships.” Bambang Wijanarko, Head of the Bureau for the Control of Special Economic Zones (SEZ), Secretariat General of the National SEZ Council, expressed his support for the British Council’s visit, in line with the direction and commitment of the President of the Republic of Indonesia to strengthening partnerships with leading universities in the United Kingdom for the development of higher education within SEZs. During the President’s visit to the UK, strengthening partnerships for the establishment of new universities in Indonesia became part of the strategic agenda. “We welcome and look forward to the presence of leading UK universities in the ETKI Banten SEZ (D-HUB SEZ) and the Singhasari SEZ as quick wins in realizing the President’s directive to strengthen partnerships between Indonesia and UK universities.” At the same occasion, Irawan Harahap, CEO of Digital Tech Ecosystem & Development Sinar Mas Land, added, “We warmly welcome the visit by the British Council together with representatives from more than 25 leading UK universities, which marks a strategic momentum in strengthening BSD City’s position as a global center for education and innovation. Through Digital Hub and the KEK ETKI Banten, we are not only providing physical infrastructure, but also building an integrated ecosystem supported by regulatory certainty, competitive investment schemes, and strong connectivity between campuses, industry, and government. Education is a fundamental pillar in the development of future cities, and through this international collaboration, we hope to foster an environment that enables global education institutions to grow, collaborate, and make sustainable contributions to talent development and research in Indonesia.” BSD City has evolved into one of Indonesia’s largest and most ambitious integrated smart cities, spanning more than 6,000 hectares with a projected population of 4.5 million by 2035. The mega township is now home to Monash University, Indonesia, Apple Developer Academy @BINUS, Fuji Academy, BINUS University, Prasetiya Mulya, and Atma Jaya University. BSD City is also supported by a range of leading international schools such as ACS, Deutsche Schule Jakarta, Sinarmas World Academy, Jakarta Nanyang School, Sampoerna Academy, Genesis Global Community School, Ilon Academy, Wellington College Independent School Jakarta, and SIS. Through this delegation visit, Sinar Mas Land, through Digital Hub, reaffirmed its commitment to positioning BSD City as a strategic platform for international education and research institutions seeking
Sinar Mas Land through Digital Hub Supports Purwadhika x CCPIT Entrepreneur Program, Strengthen the Collaboration between Indonesia and China
BSD City, January 20, 2026 — Sinar Mas Land, through Digital Hub, supports for the strategic partnership between Purwadhika Digital Technology School and the China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council with the launch of the Purwadhika x CCPIT Entrepreneur Program. This collaborative initiative is designed to foster long-term, mutually beneficial cooperation between Indonesia and China. The collaboration between Purwadhika and CCPIT Commercial Sub-council aims to strengthen entrepreneurial capacity, facilitate the exchange of business knowledge, and enhance cross-border market understanding. This program is expected to support sustainable business growth, expand international collaboration opportunities, and contribute positively to the business ecosystem and economic relations between Indonesia and China. The signing of a Memorandum of Understanding (MoU), conducted by Purwa Hartono (CEO & Founder of Purwadhika Digital Technology School) dan Jason Xiong Canxin (Director of Department of Trade and Investment Promotion of CCPIT Commercial Sub-council) served as the foundation for the implementation of the program. The MoU signing took place on Wednesday, January 14, 2026, at Purwadhika Digital Technology School in BSD City. The Purwadhika x CCPIT Entrepreneur Program is scheduled to be officially launched in the second week of February 2026, with participant intake expected to open in the second week of April 2026. The students who join the Purwadhika x CCPIT Entrepreneur Program not only learn theoretical knowledge but also practical mentorship, access to industrial networks and direct collaboration opportunities with factories in China, enabling them to develop their own brands and market products in Indonesia. The signing ceremony not only marks the beginning of a strategic partnership between two entities, but also reflects Digital Hub’s role as a collaborative space that connects education institutions, business actors and international partners in support of strengthening Indonesia’s entrepreneurial ecosystem. Irawan Harahap, CEO of Digital Tech Ecosystem & Development at Sinar Mas Land, said “The Digital Hub serves as a collaborative platform that brings together education institutions, businesses and global partners. The collaboration between Purwadhika Digital Technology School and CCPIT Commercial Sub- council aligns with our commitment to supporting tenants in building global partnerships and creating tangible impact for business development and talent growth in Indonesia. We believe cross-border collaboration is key to building a resilient entrepreneurial ecosystem. Going forward, Sinar Mas Land through Digital Hub will continue to support similar initiatives aimed at enhancing the capacity of local entrepreneurs, expanding access to global markets and strengthening Indonesia’s position within the international business ecosystem.” Currently, Indonesia entrepreneurs are still facing various challenges, including limited access to reliable Original Equipment Manufacturer (OEM) factories in China, insufficient understanding of manufacturing systems and minimum order quantities (MOQs), quality control and regulatory issues, as well as reliance on traders or intermediaries due to the lack of direct industry connections to the industrial ecosystem in China. This program is expected to provide practical assistance and access to industry networks for participants. Purwa Hartono, CEO and Founder of Purwadhika Digital Technology School explained, “Through the Purwadhika x CCPIT Entrepreneur Program, we aim to provide Indonesian entrepreneurs with hands-on exposure to end-to-end retail business processes, directly from the source. Support from Digital Hub as an enabling ecosystem has been instrumental in realizing this strategic collaboration.” Meanwhile, Jason Xiong Canxin, Director of Department of Trade and Investment Promotion of CCPIT Commercial Sub-council added, “Indonesia has significant entrepreneurial potential. Through this collaboration with Purwadhika and the support of the Digital Hub ecosystem, CCPIT is committed to opening access to trusted manufacturing networks and suppliers in China, while encouraging the development of sustainable business partnerships.” As an educational institution within the Digital Hub ecosystem, Purwadhika Digital Technology School plays a strategic role in bridging the development of talent and entrepreneurship with cross-border collaboration opportunities, in line with Digital Hub’s increasing focus on strengthening the education sector as a key ecosystem driver. By fostering cross-sector collaboration, Digital Hub creates an environment that supports global knowledge exchange, innovation development, and sustainable entrepreneurial growth. Through these initiatives, Digital Hub not only strengthens the quality of education but also opens access for Indonesian talent and entrepreneurs to connect directly with global ecosystems. Beyond this, Digital Hub carries the vision of developing BSD City as a world-class education hub, where educational institutions, industry players, and global partners are integrated within a mutually reinforcing ecosystem. (*)
Sinar Mas Land, Through Digital Hub, Collaborates with Holywings Group to Successfully Hold Padel Tournament in BSD City
BSD City, December 1, 2025 — Amidst the rapid growth of the urban community and businesses in BSD City, padel has become a symbol of an active, productive, and connected lifestyle. According to the International Padel Federation (FIP), Indonesia is currently ranked 29th in the world and 6th in Southeast Asia for the fastest-growing padel trend. Seizing this opportunity, Sinar Mas Land, through Digital Hub, in collaboration with Holywings Group, held the Digital Hub Padel Tournament 2025 on Friday (November 28) at Holywings Padel Club, QBig BSD City. This tournament aims to open up collaboration opportunities between padel enthusiasts, the Digital Hub ecosystem partners, the BSD City urban community, and the industry and business community. With over 80 participants, the Digital Hub Padel Tournament 2025 brought together a cross-industry community, including entrepreneurs, startup founders, digital creators, influencers, and professionals, in a friendly competition that strengthened business and community networks. The tournament consists of three main categories: General (mixed pairs), All-Stars (celebrities), and C-Level & Influencers (fun match), with a total prize pool of IDR 130 million. The padel match format consists of 10 minutes of play and 5 minutes of rotation between pairs, with all matches taking place in parallel on six actively used courts. This prestigious event reinforces the Digital Hub’s position not only as a business district but also as a community-powered growth platform and gateway to Sinar Mas Land’s multi-sector ecosystem and other Sinar Mas pillars. As an orchestrator of community-based partnerships and growth, the Digital Hub continues to present initiatives that bring together diverse business actors, creative industries, and lifestyle communities within a single, inclusive and dynamic ecosystem. Irawan Harahap, CEO Digital Tech Ecosystem and Development Officer at Sinar Mas Land, said, “The Digital Hub is a community-powered growth platform that unites various sectors in one dynamic, community-based ecosystem. This padel tournament is not just a sporting event, but a meeting space that strengthens collaboration, expands networks, and opens up opportunities for growth across industries. This reflects how the Digital Hub acts as a gateway for businesses to connect and create shared value. Community-based activities, including an active lifestyle, are a vital part of strengthening our DNA as an economic catalyst and hub for urban growth. With the rapid growth of padel, we are optimistic that this tournament will create new opportunities for sports entertainment and strengthen BSD City’s position as a lifestyle destination and a progressive business community.” Ivan Tanjaya, Chief Commercial Officer of Holywings Group, explained, “This collaboration affirms Holywings Padel Club’s commitment to being at the forefront of padel development in Indonesia. We are not only building facilities, but also creating a movement that combines sport, community, and lifestyle into one dynamic ecosystem. Together with Sinar Mas Land’s Digital Hub, we want to promote padel as a new urban sport that is relevant, competitive, and has a bright future in Indonesia.” Several well-known Indonesian celebrities competed in the All-Stars category, including Sammy Simorangkir, Wijaya Saputra, Gisella Anastasia, Cinta Brian Glen Roberts, Gading Marten, Dennis Adhiswara, Atta Halilintar, Angela Rosali, Enzy Storia, and others. The presence of these public figures added to the competition’s appeal and enlivened the proceedings. Indonesian actress and model Enzy Storia said the Digital Hub padel tournament was exciting and that she truly enjoyed the atmosphere of the matches. “It was really fun, especially because this is my first time coming here and the place is huge. Even though this is the first time the tournament is being held, the participants are so many, which makes it even more exciting. God willing, I will come back again to QBIG BSD City,” Enzy explained. Similarly, Gading Marten, Indonesian actor and presenter, expressed his excitement about being able to participate in this year’s Digital Hub padel tournament. “The tournament is great. The venue is really proper—very cool, because usually when playing padel the complaint is about the heat, but here it’s comfortable and the people who come are fun. Especially the celebrity match, where all my friends can play padel, so it was really fun,” Gading said. Holywings Padel Club strengthens the Digital Hub ecosystem as a lifestyle sports community through its international-standard padel facilities, consisting of six standard courts and one tribune court. The venue is supported by good air circulation and temperature control with air conditioning, F&B areas, and a target to expand to more than 10 padel courts across Indonesia by 2026. Through this tournament, Digital Hub reinforces its role as Indonesia’s most comprehensive business ecosystem, integrating national to multinational companies within one collaborative environment. With world-class infrastructure, diverse tenants, and curated initiatives such as this padel tournament, Digital Hub serves as an economic catalyst, community hub, and a gateway for multi-sector collaboration—both in BSD City and across Sinar Mas Land’s developments throughout Indonesia. This also further demonstrates BSD City’s position as a mega-township that supports a healthy lifestyle, offering complete sports facilities and excellent accessibility, making it increasingly easy to reach. (*)
Sinar Mas Land, through Digital Hub, Supports the Success of Indocomtech 2025: Driving Innovation and Smart Technology for a New Era of Digital Transformation
BSD City, October 29, 2025 — With more than 229 million internet users, accounting for over 80% of Indonesia’s population, the country has become the largest digital market in Southeast Asia, with its digital economy projected to reach USD 130 billion by 2025 (Google–Temasek–Bain e-Conomy SEA Report 2024). Recognizing this vast potential, Sinar Mas Land, through its Digital Hub initiative, reaffirmed its commitment to strengthening the national technology ecosystem by supporting the success of Indocomtech 2025 — Indonesia’s largest and most prestigious consumer technology exhibition, held on October 23–26, 2025, at Indonesia Convention Exhibition (ICE) BSD City, attracting tens of thousands of visitors. Entering its 31st year, Indocomtech 2025 carried the theme “Innovating the Future: Smart Technology for the New Era.” Digital Hub’s support underscored Sinar Mas Land’s role as a national catalyst for digital innovation and a driver for future talent development. As Sinar Mas Land’s center of innovation, Digital Hub has evolved into an integrated business ecosystem connecting startups, multinational companies, and players in the technology, healthcare, and education sectors across Indonesia. At Indocomtech 2025, Digital Hub showcased a wide range of smart technology solutions designed to accelerate Indonesia’s digital transformation. More than an exhibition space, Digital Hub served as a collaborative platform that brought together industry leaders, startups, academics, and the public to explore future technologies — from Artificial Intelligence (AI) and Internet of Things (IoT) to cloud computing, fintech, and smart living. Irawan Harahap, CEO of Digital Tech Ecosystem & Development, Sinar Mas Land, stated, “Our support for Indocomtech 2025 is more than just participation in a tech exhibition — it’s a tangible expression of Digital Hub’s commitment to accelerating Indonesia’s digital transformation. Through cross-sector collaboration, we aim to show that innovation is not just about technology, but about how talent, industry, and ecosystems unite to create a smarter, more competitive, and sustainable future. Digital Hub stands as a bridge connecting a new generation of innovators with Indonesia’s digital transformation journey. We believe the nation’s digital future rests on three key pillars: partnership, innovation, and knowledge sharing — enabling Indonesia to become a global hub for digital innovation and contribute meaningfully to the national digital economy.” Organized by Yayasan Apkomindo Indonesia (YAI) and supported by NVIDIA Indonesia as AI Technology Partner, Indocomtech 2025 featured a variety of cutting-edge innovations and interactive digital experiences. The event included Brand Launching & Product Showcases, Overclocking Sessions with Alva Jonathan and tech KOLs, E-Sport Competitions, National ICT Olympiad, Cosplay & Idol Performances, Tech Auctions, Community Meet-Ups, Students Day, and Technology Talkshows featuring leading industry experts and digital innovators. Digital Hub’s involvement marked a strategic move to strengthen cross-sector collaboration, build new business networks, and enhance connectivity among innovators, developers, and technology professionals — all aligned with the Indonesia Digital 2045 vision. Through interactive activities such as AI showcases, live demos, and educational sessions, Digital Hub provided hands-on experiences that encouraged the adoption of smart technologies across industries, from manufacturing and education to smart city development.
Sinar Mas Land through Digital Hub Supports Indonesia’s Young Generation in Robotics and AI at the 11th Kontes Robot Nusantara (KRON) 2025 at ICE BSD City
BSD City, 13 October 2025 —The report by the International Federation of Robotics (IFR) 2024 shows that Asia remains the world’s primary hub for the robotics market, accounting for 74 percent of total new installations. In comparison, Europe accounts for 16 percent and the Americas for 9 percent. This data underscores Asia’s dominance in the global robotics industry. In its efforts to foster the development of Indonesia’s young generation in robotics and artificial intelligence (AI), Sinar Mas Land through Digital Hub supports the 11th Kontes Robot Nusantara (KRON) 2025, held on October 12, 2025 at the Garuda Hall, ICE BSD City. With the theme “Rise of the Ocean Generation: Youth, Unity, and AI Robotics”, KRON 2025 symbolizes a new wave of youth-led innovation, combining unity, creativity, and the power of AI to address global challenges through technology. The event attracted more than 1,000 participants from Indonesia and across Southeast Asia. Since its inception in 2013, KRON has grown from a national contest into a major Asia-level robotics and AI championship, attracting participants from countries such as Malaysia, Thailand, and Singapore. The competition has connected thousands of students from primary to secondary levels with real-world technology experiences and has fostered a strong interest in STEM (Science, Technology, Engineering, and Mathematics) education. KRON does not only foster a healthy spirit of competition but also underscores the importance of collaboration among academia, industry, and the technology community in nurturing a new generation ready to drive Indonesia’s digital transformation and economic growth. Irawan Harahap, CEO of Digital Tech Ecosystem & Development Sinar Mas Land stated, “Through Digital Hub, Sinar Mas Land continues to strengthen an innovation ecosystem that bridges students, academics, industries, and communities. Competitions like the KRON embody our vision of collaboration and creativity in advancing the fields of AI and robotics are shaping the future of Indonesia and the region. The robotics industry across Asia has shown remarkable acceleration, and today’s young talents stand at the forefront of this transformation. By investing in innovation infrastructure and nurturing youth competence, we are planting the seeds for a more competitive and sustainable future.” Firdiansyah, M.IT, Chairman of Indonesia Youth Robot Federation said, “KRON has evolved from a competition into a movement that unites students, educators, and innovators from across Asia. Through this event, participants do not only compete but also learn, network, and innovate together to tackle the technological challenges of the future. More than just a platform for exploring robotics and artificial intelligence, KRON serves as a gateway for Indonesian talent to shine on the international stage. With the support of Sinar Mas Land through Digital Hub, we are proud to strengthen Indonesia’s position as a regional center for robotics and AI in education. Together with all stakeholders, we aim to nurture a generation of young Indonesians who are not only technically skilled but also adaptive, creative, and ready to compete on the global stage.” KRON 2025 featured a wide range of competition categories designed to test participants’ creativity, technical skills, and problem-solving abilities, including Drone Soccer, Robot Theater, Brick Speed AI Coding Creative, Coding Mission, Game Design & AI Project, Road Challenge, Humanoid Mission, Sumo Rumble, Kinder Mission, and 2 on 2 Soccer. All of these categories are recognized as official qualification rounds for international robotics competitions. Beyond the main competition, KRON 2025 also presented a series of flagship programs, including the Nusantara Roadshow (a nationwide pre-event series), STEM & AI workshops and seminars, an Education Conference featuring academic and industry leaders, the STEM Leader Award 2025 honoring outstanding educators and innovators, a Coding & Robotic Bootcamp for students and mentors, and a Maker Expo showcasing student and startup innovation projects. The event was further enriched by discussions and forums featuring notable speakers such as Firdiansyah of IYRF Indonesia; Philip Tan, CEO of MY ROBOT Worldwide and Vice President of IYRA World; Dr. Kwon Alex Heechon, Chairman of the National Association of Cognitive Science Industry; Satria Fahmi, world champion in humanoid robotics; Asha Wadya Saelan, an expert in industrial drone applications; Dr. Agus Mulyana, who spoke on applied AI for industry; and Aji Endro Cahyono, who shared insights on AI-driven education. The collaborative spirit of the KRON 2025 aligns with Sinar Mas Land’s efforts to build an innovative ecosystem in Indonesia, which has been pursued since 2016 through digital transformation and the development of key areas such as the Digital Hub in BSD City. Since its establishment in 2016, the Digital Hub has evolved into a center for innovation that integrates startups, multinational companies, academic institutions, and stakeholders from the technology, healthcare, and education sectors. Today, the Digital Hub is transforming into a business enabler, designed to support investment from both local and international players across various Sinar Mas Land projects in Indonesia. Surrounded by innovation centers such as Digital Hub, Techpolitan, and leading educational institutions, BSD City offers a vibrant environment that fosters both learning and career development.
Strengthening Industry Resilience Through the Next Generation of AI Technology Leaders, Sinar Mas Land Through Digital Hub Successfully Holds DNA Masterclass 2025
Jakarta, August 24, 2025 — In an era where artificial intelligence (AI) is increasingly shaping the global economic landscape, Digital Hub—as a community-powered growth platform and gateway to the multi-sector ecosystem of Sinar Mas Land and other Sinar Mas business pillars—has taken a strategic step to strengthen industry resilience through the organization of DNA Masterclass 2025. Carrying the theme “Build to Adapt: Human-Powered, AI-Enabled,” DNA Masterclass 2025 was successfully held on August 20–21, 2025, at the Grand Hyatt Ballroom, Jakarta. The event was attended by industry leaders, particularly in the AI sector, senior government officials, cross-sector professionals, students from leading universities, and members of the public seeking to deepen their understanding of AI utilization, both for household support and remote work opportunities. DNA Masterclass 2025 featured more than 50 expert speakers, 15 panel discussion sessions, and 6 masterclasses as the main highlights of the program. Designed to combine up-to-date insights, strategic inspiration, and practical experiences, the event delivered highly relevant discussions and learning opportunities. On the first day, the event opened with a keynote speech by Pratikno, Coordinating Minister for Human Development and Culture of the Republic of Indonesia. The second day began with an inspiring session by Giring Ganesha, Vice Minister of Culture of the Republic of Indonesia, and concluded with a presentation by Prof. Stella Christie, Ph.D., Vice Minister of Higher Education, Science, and Technology of the Republic of Indonesia. Pratikno, Coordinating Minister for Human Development and Culture of the Republic of Indonesia, stated, “In this era of digital transformation that is moving at exponential speed, humans without AI will find it extremely difficult to compete with humans empowered by AI. Therefore, leveraging AI to enhance the productivity of Indonesians and accelerate economic growth is not merely a strategic choice, but an existential necessity for the nation’s progress. We must ensure that the AI revolution is not only enjoyed by elites, but also becomes a key pillar of inclusive development that empowers all levels of society, including farmers, fishermen, MSMEs, and people with disabilities. Moreover, Indonesia has a golden opportunity to become a pioneer of AI that upholds humanity—not only excelling in algorithms, but also demonstrating wisdom in its implementation. Let us use the momentum of DNA Masterclass 2025 to close the gap between the lower and upper segments of society.” Giring Ganesha, Vice Minister of Culture of the Republic of Indonesia, said, “In today’s era, it is crucial to utilize AI wisely so that it remains aligned with human values. One day, AI may become smarter than us. Our responsibility is to ensure that AI continues to protect humanity and civilization, not the other way around. AI offers many benefits and opens up new opportunities, but this technology cannot fully replace human creativity. The authenticity and emotional nuances born from a person’s experiences and personal expression will always remain irreplaceable.” Prof. Stella Christie, Ph.D., Vice Minister of Higher Education, Science, and Technology of the Republic of Indonesia, emphasized, “AI technology brings both benefits and risks that must be managed with the right strategies to ensure positive outcomes for humanity. There are four major risks that need to be anticipated: unemployment, cybersecurity vulnerabilities, misinformation, and inequality, alongside four major benefits: job creation, enhanced security, fact-checking capabilities, and equal access. In fact, the threats of AI are emerging faster than its benefits, making intensive training and managed disruption essential for a smooth transition into the AI era. While AI expertise will be increasingly important, social skills will remain crucial by 2030, and data will become a valuable asset that must be safeguarded and managed within Indonesia.” Ferdinand Sadeli, Deputy Group CEO Investment International Tech & Emerging Sinar Mas Land, stated, “Sinar Mas Land is not merely a property company, but also plays a role in shaping Indonesia’s digital ecosystem. We began this commitment in 2015–2016 through the development of Digital Hub, by bringing in various technology players such as Traveloka, as well as world-class universities like Monash University, Indonesia. At the same time, if we observe today’s digital landscape, the term that appears most frequently is AI. In fact, for two consecutive years (2023–2024), AI became the most searched keyword on Google and one of the most widely discussed topics globally. Therefore, this year’s DNA Masterclass places AI at the center of discussion—not only because it is highly relevant to technological developments, but also because it is crucial in preparing society for major transformations across industries.” On the same occasion, Irawan Harahap, CEO Digital Tech Ecosystem and Development Sinar Mas Land, added, “Amid the rapidly evolving digital landscape, ecosystem readiness has become increasingly important. DNA Masterclass 2025 is an initiative by Digital Hub to provide a dynamic platform where businesses can foster cross-sector collaborations and connect with top talents and innovators. Through this initiative, we aim to ensure that Indonesia is not only prepared to face the AI era, but also capable of creating global solutions born from local ecosystems that can support Indonesia’s economic growth.” On the first day, panel discussions and masterclasses covered a range of engaging topics, including: Dr. Edwin Hidayat Abdullah, S.E., MPM. (Director General of Digital Ecosystem, Ministry of Communication and Digital Affairs of the Republic of Indonesia), Irvan Yasni (Chief Technology Officer of Sinar Mas Land), Prof. Yuhki Tajima (Associate Professor, Georgetown University), and Muhammad Arif Angga (Chairman of APJII) discussed “AI in Policy – Regulation, Opportunities & Challenges.” Prof. Dr. Ir. Derwin Suhartono, S.Kom., MTI (Dean of the School of Computer Science at BINUS University) discussed “AI and Us: The Future Has Already Begun.” Dr. Kapil R. Tuli (Lee Kong Chian Professor of Marketing; Deputy Dean (Research), Singapore Management University) discussed “Leveraging AI for Customer Service: Understanding the Importance of Human Governance.” On the second day, panel discussions and masterclasses included topics such as: Irawan Harahap (CEO Digital Tech Ecosystem & Development Sinar Mas Land), Yanto Suryawan (Senior Vice President Ecosystem Acquisition & Promotion Digital Tech Ecosystem & Development Sinar Mas Land), and Sandra Kosasih (Chief Asset Management BSD Office &