BSD City, December 1, 2025 — Amidst the rapid growth of the urban community and businesses in BSD City, padel has become a symbol of an active, productive, and connected lifestyle. According to the International Padel Federation (FIP), Indonesia is currently ranked 29th in the world and 6th in Southeast Asia for the fastest-growing padel trend. Seizing this opportunity, Sinar Mas Land, through Digital Hub, in collaboration with Holywings Group, held the Digital Hub Padel Tournament 2025 on Friday (November 28) at Holywings Padel Club, QBig BSD City. This tournament aims to open up collaboration opportunities between padel enthusiasts, the Digital Hub ecosystem partners, the BSD City urban community, and the industry and business community.
With over 80 participants, the Digital Hub Padel Tournament 2025 brought together a cross-industry community, including entrepreneurs, startup founders, digital creators, influencers, and professionals, in a friendly competition that strengthened business and community networks. The tournament consists of three main categories: General (mixed pairs), All-Stars (celebrities), and C-Level & Influencers (fun match), with a total prize pool of IDR 130 million. The padel match format consists of 10 minutes of play and 5 minutes of rotation between pairs, with all matches taking place in parallel on six actively used courts.
This prestigious event reinforces the Digital Hub’s position not only as a business district but also as a community-powered growth platform and gateway to Sinar Mas Land’s multi-sector ecosystem and other Sinar Mas pillars. As an orchestrator of community-based partnerships and growth, the Digital Hub continues to present initiatives that bring together diverse business actors, creative industries, and lifestyle communities within a single, inclusive and dynamic ecosystem.
Irawan Harahap, CEO Digital Tech Ecosystem and Development Officer at Sinar Mas Land, said, “The Digital Hub is a community-powered growth platform that unites various sectors in one dynamic, community-based ecosystem. This padel tournament is not just a sporting event, but a meeting space that strengthens collaboration, expands networks, and opens up opportunities for growth across industries. This reflects how the Digital Hub acts as a gateway for businesses to connect and create shared value. Community-based activities, including an active lifestyle, are a vital part of strengthening our DNA as an economic catalyst and hub for urban growth. With the rapid growth of padel, we are optimistic that this tournament will create new opportunities for sports entertainment and strengthen BSD City’s position as a lifestyle destination and a progressive business community.”
Ivan Tanjaya, Chief Commercial Officer of Holywings Group, explained, “This collaboration affirms Holywings Padel Club’s commitment to being at the forefront of padel development in Indonesia. We are not only building facilities, but also creating a movement that combines sport, community, and lifestyle into one dynamic ecosystem. Together with Sinar Mas Land’s Digital Hub, we want to promote padel as a new urban sport that is relevant, competitive, and has a bright future in Indonesia.”
Several well-known Indonesian celebrities competed in the All-Stars category, including Sammy Simorangkir, Wijaya Saputra, Gisella Anastasia, Cinta Brian Glen Roberts, Gading Marten, Dennis Adhiswara, Atta Halilintar, Angela Rosali, Enzy Storia, and others. The presence of these public figures added to the competition’s appeal and enlivened the proceedings.
Indonesian actress and model Enzy Storia said the Digital Hub padel tournament was exciting and that she truly enjoyed the atmosphere of the matches. “It was really fun, especially because this is my first time coming here and the place is huge. Even though this is the first time the tournament is being held, the participants are so many, which makes it even more exciting. God willing, I will come back again to QBIG BSD City,” Enzy explained.
Similarly, Gading Marten, Indonesian actor and presenter, expressed his excitement about being able to participate in this year’s Digital Hub padel tournament. “The tournament is great. The venue is really proper—very cool, because usually when playing padel the complaint is about the heat, but here it’s comfortable and the people who come are fun. Especially the celebrity match, where all my friends can play padel, so it was really fun,” Gading said.
Holywings Padel Club strengthens the Digital Hub ecosystem as a lifestyle sports community through its international-standard padel facilities, consisting of six standard courts and one tribune court. The venue is supported by good air circulation and temperature control with air conditioning, F&B areas, and a target to expand to more than 10 padel courts across Indonesia by 2026.
Through this tournament, Digital Hub reinforces its role as Indonesia’s most comprehensive business ecosystem, integrating national to multinational companies within one collaborative environment. With world-class infrastructure, diverse tenants, and curated initiatives such as this padel tournament, Digital Hub serves as an economic catalyst, community hub, and a gateway for multi-sector collaboration—both in BSD City and across Sinar Mas Land’s developments throughout Indonesia. This also further demonstrates BSD City’s position as a mega-township that supports a healthy lifestyle, offering complete sports facilities and excellent accessibility, making it increasingly easy to reach. (*)
